Brand Identity →
Our business has grown and transformed significantly over the last three years with regards to regarding our collaborations, approaches towards design approaches, manufacturing methods, operations, and client portfolio.
As of today, our new brand identity reflects who we are and embraces our dynamic future. We want to share with you our rationale behind the updates, and what they represent for Reflect Studio and our community.
Becoming a studio →
In September 2016, “reflect” started out as a sustainable clothing brand. During 2017 and 2018, we created three collections that embody designs inspired from workshops, as well as basic pieces. Meanwhile, we began to collaborate with distinct institutions in the making of custom merchandise materials. By 2019, we had collaborated with more than sixty institutions from various fields, providing research-led, detail-oriented designs followed by sustainable manufacturing and delivery services. As our client portfolio expanded, so did our product range, services, and team.
The need to correctly represent our brand identity grew rapidly. We needed a new look to help us reflect who we are and what we do, to communicate to people the services we provide, to help us define a clear and updated value proposition, and to establish a strong visual identity.
Reflect Studio today
Reflect Studio is a design + manufacturing office focusing on garments and everyday objects. We leverage brand identities of institutions through aesthetic, functional, and sustainable products. We embrace every phase of production from gathering insight to identifying design objective, manufacturing, visual documentation and on-time delivery of a collection. This full-service approach is constructed in adaptable and collaborative design practice, and paired with our manufacturing expertise within distinct industries.
Creation of our icons
Based on our core value propositions of:
Design
Manufacturing
Leverage
Full-service
Collaboration
The new brand identity is designed to be like the studio itself: adaptable and functional.
The logotype has been created by customizing Favorit Std. Regular. Kerning adjusted to make the logotype as recognizable as possible at all sizes and applications.
01.Logotype →
02.Logomark →
The new logomark is a reflection of our core identity. It comes from the studios characteristics; combining design + manufacture, full service design & collaborative approach.
03.Color →
Dark blue added to the color palette to make the identity recognizable.
Detailed identity guidelines created for the consistency on all kinds of communication materials.
04.Brand Guidelines →
05.In Use →
Basic stationary shows the flexibility & adaptibility
of the visual system.
The visual language combines the Studio`s two contrasting aspects:
subtle & neat design and the raw aesthetic of manufacture.
In the upcoming weeks, we will be updating all our communicative materials over in our online presence. Meanwhile, we invite our business partners to contact us via email to hello@reflectstudio.com to download the guidelines.